RTML features

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  Navigation Features
 
Advanced Dynamic Paging
Online shoppers love the easy-go approach. Overwhelming content on your Yahoo! Store can easily deter potential customers. Advanced Dynamic Paging enhancement similar to its younger sibling limits the display of products per section page allowing visitors to focus on each product. This feature can arrange product display on each section page as per your tastes. Apart from speeding up page load time, Advanced Dynamic Paging enhancement gives your Yahoo! Store a cleaner, professional look making shopping on your website a painless experience.
 
 
Alphabetical Site Map
Clearly, the easier you make for visitors to navigate your Yahoo! Store, the more sales you will generate. Alphabetical Site Map organizes your products, services, and information in a logical easy-to-follow map making it easier for customers to browse about in your website and find your products. This enhancement replaces Yahoo!'s default ineffectual alphabetical list and makes it easier for Search Engines to spider your website. It is very useful for customers finding a particular product or service on your yahoo store. They can easily navigate to the page they want and close the deal!
 
 
Bread Crumb Trails
Bread Crumb Trails is an extremely user-friendly navigation and SEO feature that shows your visitors where they stand in the directory structure in relation to the rest of your Yahoo Store. This utility provides a visual path for visitors so they always know in which section or sub-section they are currently shopping. Bread Crumb Trails are depicted on the top of each page giving your visitors a back track to the index page and all the web pages in between. This simple navigation feature adds professionalism to your Yahoo! Store by making it easier for customers to navigate your website and also dynamically improves your Search Engine rankings.
 
 
Custom Error Pages that actually Help!
Try visualizing your visitor getting to a page that does not exist and seeing the annoying '404 Not Found' error message inducing him/her to abandon your website. Now imagine the visitor getting to a web page that does not exists and is greeted with a Custom Error Page that contains your apology, your company's branding and links to all major page of your Yahoo! Store, similar to the site map. This not only encourages customers to keep browsing your website but also make them feel like you are helping them move about your virtual store. The Custom Error Pages also allows Search Engines to easily make updates to their references and index your site better.
 
 
Dynamic Paging
If you are selling several products in a specific category on your Yahoo! Store, the long section pages would take ages to load and constant scrolling would make it difficult for visitors to focus on desired products. The Dynamic Paging RTML enhancement can limit the display of products per page, thereby allowing potential customers to effortlessly concentrate on each individual product increasing your chances to clinch the deal. It makes pages faster to load and targeted towards the desired product.
 
 
Dynamic Cascading Advanced Menus
Dynamic Cascading Advanced Menus show sub-sections within a category in a clear display making the customer's shopping experience faster and uncomplicated. Cascading menus are folded in and when the cursor is put over the main category, the sub-menu jumps out for customer's convenience. These menus also provide a consistent look to your Yahoo! Store and increase visitor navigation by allowing them to go where they want quicker than ever before. This makes for satisfied customers, and ultimately, more business!
 
 
Item Level Advanced Pagination
This advanced pagination feature lets your customers browse through the product catalog of a particular category without having to return to the main category page of your Yahoo! Store. It informs your visitors how many products are there in that particular category and increases browse time by letting them peruse each one on an item level basis. It gives a feeling of a paper catalog that flips every page of a category and lets customers browse through the selected category. This enhancement not only increases your site's exposure, but also gives your customers a sense of options encouraging them buy more.
 
 
Multiple Bread Crumbs
Multiple Bread Crumbs serve the same purpose as Single Bread Crumb Trail, but they show multiple product paths. Multiple Bread Crumbs makes it easier to shop in Yahoo! Stores having more than one category. Multiple breadcrumb navigation shows related categories, so that customers have more options to choose from. They show additional paths in your Yahoo! Store leading the customer to the current page. They provide more keyword-oriented links to related sections at the top of every page making it easier for Search Engines, and ultimately, potential customers to find your website.
 
 
Recently Viewed Items
This helpful add-on keeps track of all the last viewed items by customers providing an easy one-click access to their desired products, thus making it a more personalized shopping experience. This RTML enhancement is another form of navigation customized to each customer. It keeps a track of customers shopping behavior and gives them the flexibility to go to previously viewed products from any page of your Yahoo! Store making it easier for customer to compare items. It shows what items customer like and gives them a chance to go back to buy that particular product from any page of your store.
 
 
Related Categories
This RTML enhancement identifies and dynamically generated links to other categories that are related or complimentary to the category your customers are currently viewing. This module allows you to display other products in that same section and increase browse time. It also gives you the opportunity to promote your less selling products to potential customers. This enhancement is also an SEO (Search Engine Optimization) friendly technique that optimizes your Yahoo! Store for Search Engines to identify your website and your products. It gives your customers more options to choose from and ultimately helping you sell more.
 
 
Sort by Alphabet or Price
This handy enhancement makes browsing even easier for your visitors who know what they want by customizing the display based on their criteria. This option allows your customers sort your Yahoo! Store products by either alphabet or price as per their preferences makes products easier to find or compare. With this personalization option, price savvy customers can find the products that are cheap. Ultimately, what's good for your customers is good for you!
 
 
Sub Categories Displayed in Navigation Dynamically
This enhancement displays the sub categories under any main category of your Yahoo! Store directly in the left navigation bar. It shows product categorization to your customers and they can choose the sub category they are interested in. This feature is another great way to get customers to stay on your store and inform them what you have to offer. It increases the visibility of sub categories and makes your products easily available to customer increasing your sales. It improves the navigation of your store and help customers find a particular product with ease.
 
 
Text Navigation - Legacy Stores
Graphics can botch Search Engine Optimization (SEO) techniques. This RTML enhancement converts your Yahoo! legacy store's (old Yahoo! Store) graphics based navigation to a text based navigation, thus making your site much more Search Engine friendly. Search Engines can not read images, so they rely greatly on the page text or content. This feature is an indispensable step in optimizing your Yahoo! Store for Search Engines. This enhancement makes your on-line store more attractive for search engine spiders to crawl your website, improve your ranking, and ultimately, direct potential customers to your Yahoo! Store.
 
 
Text Navigation - Merchant Solutions Stores
Graphics can botch Search Engine Optimization (SEO) techniques. This RTML enhancement converts your Yahoo! Merchant Solutions store's graphics based navigation to a text based navigation, thus making your site much more Search Engine friendly. Search Engines can not read images, so they rely greatly on the page text or content. This feature is an indispensable step in optimizing your Yahoo! Store for Search Engines. This enhancement makes your on-line store more attractive for search engine spiders to crawl your website, improve your ranking, and ultimately, direct potential customers to your Yahoo! Store.
 
 
 
 

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